Rise Up And Eat! focuses on the positive environmental impact we can make with the food we eat.
Aimed at the 18-25 demographic, the campaign focuses on the simple, every day act of eating. It offers an easily achievable solution capable of tackling the daunting prospect of climate change while shifting mindsets around food.
The campaign aims to create an outcome which counters the ineffective practices of current climate communication methods, whilst empowering the audience to make a change.
The campaign aims to create an outcome which counters the ineffective practices of current climate communication methods, whilst empowering the audience to make a change.
The result is a bold and punchy design style that squashes the standard ‘doom and gloom’ reporting of facts, with a bright and energetic blast of positivity which capitalises on the appeal of rebellion to younger demographic. The messaging takes on a confrontational tone, where eating an apple is a form of defiance against an issue which jeopardises our collective future.
