Taking a holistic approach to rebranding Athena Olives.
With the aim of distinguishing Athena Olives in a crowded market, the design draws inspiration from the ideas of,
"A Taste of Place" and "Origins of Oil," to craft a narrative that seamlessly blends modern aesthetics with the
rich heritage in olive oil, rooted in Greek mythology and the wisdom of the goddess Athena.
"A Taste of Place" and "Origins of Oil," to craft a narrative that seamlessly blends modern aesthetics with the
rich heritage in olive oil, rooted in Greek mythology and the wisdom of the goddess Athena.
The visual concept centres on evoking the sun-drenched ambiance of an olive grove, marrying a retro feel with contemporary design elements. The intention is to create a unique and eye-catching brand identity that not only sets Athena Olives apart but also pays homage to the origins of olive oil, offering consumers a fresh perspective on tradition through a modern lens.
